Course listings | Case Western Reserve University

Term: Spring 2024

BUAI 407A: Managerial Marketing I (100/1302)

M 09:00-11:45 AM Jan 16-Mar 04

Niraj, R

This course is part one of the Core Marketing Management class, as taught in typical MBA programs, including our own. Marketing management is defined as the 'art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value' (Kotler and Keller 2012, p. 3). This course addresses the management challenges of developing products and services that profitably deliver value including selecting target markets and designing the best combination of marketing variables to carry out a firm's strategy.

BUAI 407B: Managerial Marketing II (100/1303)

M 09:00-11:45 AM Mar 05-Apr 29

Niraj, R

BUAI 410: Accounting and Financial Management (100/1353)

W 06:00-08:30 PM Jan 16-Apr 29

Rausche, A

This course focuses on learning the language of business, how basic accounting information is reported and analyzed, and how basic financial principles can be applied to understanding how value is created within an enterprise. This course is intended for individuals who have a limited background in accounting, finance and business. Most of the exercises will involve evaluating and building models in Excel. Teaching objectives are fairly straightforward: 1. Provide you with a basic understanding of the key principles of accounting and finance. We will quickly cover material that is typically covered in a three-course sequence (Introductory Accounting and Finance I and II). We will fly at a fairly high level, but we want to make sure you understand the basic concepts. 2. Apply these concepts to real (but straightforward) business situations, to gain a better understanding of how companies utilize accounting and financial information. 3. Time permitting, explore how these concepts can be applied to securities, mergers and acquisitions and leveraged buyout transactions, with a specific emphasis on how these concepts are likely to surface in your role in such transactions.

BUAI 432: Operations Analytics: Stochastic (100/1258)

T 08:30-11:15 AM Jan 16-Apr 29

Kazemian, P

This course covers modeling and analysis of discrete-event dynamical systems using computer simulations. Topics include an introduction to simulation as a modeling tool, with emphasis on understanding the structure of a simulation model and how to build such models, model validation, random number generation, simulation languages, statistical simulation output analysis, design of simulation experiments and selected current research topics.

BUAI 445: Advanced Marketing Analytics (100/1259)

W 12:00-02:45 PM Jan 16-Apr 29

Niraj, R

In order to improve decision making in various decision areas of marketing like segmentation, positioning, advertising, promotions, new product development and pricing, use of quantitative data and analysis has become very popular. It is increasingly common for marketing managers to be challenged by top managers, to show the value of marketing expenditures to an organization's financial well-being. This course will introduce a variety of data based decision-aids in the marketing area that will often focus on those metrics. In addition, the course will also introduce SAS to you. SAS is a very popular tool that analysts in business and economics field have been using for decades now, and has the potential to open some doors for you when it comes to internships and jobs. In order to improve decision making in various decision areas of marketing like segmentation, positioning, advertising, promotions, new product development and pricing, use of quantitative data and analysis has become very popular. It is increasingly common for marketing managers to be challenged by top managers, to show the value of marketing expenditures to an organization's financial well-being. This course will introduce a variety of data based decision-aids in the marketing area that will often focus on those metrics. In addition, the course will also introduce SAS to you. SAS is a very popular tool that analysts in business and economics field have been using for decades now, and has the potential to open some doors for you when it comes to internships and jobs. The course will also use Python in parallel to re-emphasize what you have already learnt in previous classes.

BUAI 485B: Team Development (100/1260)

R 03:00-05:45 PM Jan 16-Mar 04

Messer, T

This course is unique in the sense that its primary focus is on the student working in teams. In this course the student will assess their team interaction based on team assignments simulated and action learning type projects, presenting to the class as a team, engaging in various experiential activities, participating one team coaching session, working with a team, and expanding their knowledge of team leadership and membership skills and abilities. They are also expected to engage with projects external to the university (similar to an action learning project).

BUAI 492: Foundations of Python Programming (100/1255)

M 06:00-08:30 PM Jan 16-Mar 04

Ours, J

Python is an object-oriented programming language that can interact with the world wide web as well as Excel and other programming languages like VBA. As such, Python has gained popularity and is becoming an industry standard in many areas, including supply chain management. In addition to assignment, if/then, and for/while statements, in this course you will learn about object-oriented programming and how to implement those ideas with appropriate data structures. You will also learn how to use libraries that others have created, such as Numpy for numerical calculations (like working with vectors, matrices, and solving systems of linear equations). In addition to individual homeworks, you will solve an assigned project in groups and make a final presentation to the class with PowerPoint. Being able to communicate your model and results is part of learning to work effectively with others in an organization, which is a goal of the supply chain program. All of this is designed to enable you to build and solve models that help organizations make good decisions. Offered as BUAI 492 and SCMG 492.