Subject: ENTP

Term: Fall 2018

ENTP 308: Business Model Design and Innovation (100/10558)

MW 10:35-11:50 AM Aug 27-Dec 07

Chatterjee, S

This course takes the perspective of entrepreneurs or business unit managers. The three basic questions that all entrepreneurs and intrepreneurs must answer is where to play, how to win and what to do. You have identified a group of customers for your product or service (where to play). Your first challenge is to know what features (Customer Attributes) your target customer will pay for. Innovative business models focus on a set of customer attributes that are usually very different from other industry incumbents that we call Focal Attributes. Your second challenge is to clearly state your profit logic -- how you will make money -- how to win. The concept called Profit Objectives (similar but not the same as KPI and/or SMART objectives) allow you to operationalize the profit logic through specific and measurable deliverables. Your third challenge is building the value chain that can deliver these focal attributes (what to do). At this point, you have a good understanding of all the elements of your business model and in particular, how the focal attributes and the value chain align with the profit objectives. You will learn how to illustrate this alignment through a mapping process. Offered as DESN 308 and ENTP 308.

ENTP 310: Entrepreneurial Finance - Undergraduate (100/5351)

MW 12:45-02:00 PM Aug 27-Dec 07

Shane, S

Class will be held in the Media Room in the Kelvin Smith Library, Room 215.

ENTP 311: Entrepreneurship and Wealth Creation (100/5263)

TR 02:30-03:45 PM Aug 27-Dec 07

Shane, S

This course explores all aspects of the creation of a new venture from idea through startup, growth, and beyond. Students will learn how to evaluate opportunities, develop strategies, create a business plan and acquire financing for a new venture. In this course students will develop a business plan for a new venture.

ENTP 428: Entrepreneurship and Innovation (100/5370)

MW 03:20-04:35 PM Aug 27-Dec 10

Shane, S

In all companies, new and old, large and small, innovation and entrepreneurship are important ways economic value is created. Whether a person wants to found their own company or work in an existing one, and whether one wants to run a business or simply work in one, it is difficult to go through one's career without needing to engage in innovation or entrepreneurship. The purpose of this course is to equip students to think about how to manage innovation and entrepreneurship. The course will provide frameworks and tools for understanding four important dimensions of innovation and entrepreneurship: (1) Identifying and evaluating opportunities for the new products, processes, ways of organizing, materials, and markets; (2) assessing the needs of customers for new products and services and developing products and services that fulfill those needs; (3) creating strategies to financially benefit from investing in innovation and entrepreneurship; and (4) designing groups and organizations to be innovative and entrepreneurial.