Subject: MBAP

Term: Fall 2019

MBAP 403: Statistics and Decision Modeling (100/5173)

T 08:15-10:15 PM Sep 03-Sep 03, M 08:15-10:15 PM Aug 26-Dec 09

Solow, D

Stat Camp is designed to provide you with all of the basic statistics and mathematics background material, as well as some experience with EXCEL and the statistics software package SPSS, needed to complete MBA core courses at the Weatherhead School of Management successfully. Stat Camp is scheduled this year on the following dates: Monday, August 5 from 8 - 9 PM (Online Synchronous Session) Tuesday, August 6 - 16 (Online Self-Guide Videos of Descriptive Statistics) Monday, August 19 from 6 - 10 PM (On-Campus Session, Room TBD) Saturday, August 24 from 9 AM - 1 PM (On-Campus Session, Room TBD) It is assumed that you have a basic knowledge of EXCEL, such as writing formulas, copying and pasting, and so on. You do not need to register for Stat Camp and there is no cost to you--just go online for the first class on Monday, August 5. You can find additional details--including some tasks you will need to perform before August 5--on the web at http://weatherhead.case.edu/academics/courses/statistics-camp/part-time/ or contact Professor Solow at daniel.solow@case.edu. WARNING: Attendance at Stat Camp is free and voluntary. However, whether you attend or not, you must still turn in on AUGUST 26 an assignment on that material.

MBAP 407: Managerial Marketing (100/5194)

M 06:00-08:00 PM Aug 26-Dec 09

Newmeyer, C

Through lecture, discussion, cases, projects and/or simulations you will learn theory and practice of how firms develop processes to understand, create and deliver "triple bottom line" value (i.e., economic, social and environmental) to business and/or consumer markets. Specifically in this course, we take the perspective that marketing is a process of creating value for firms, customers, and other stakeholders through mutually desirable exchanges. This is the foundation of a customer orientation and a central theme of market-driven management. Methods for strategic marketing planning, understanding buyer behavior, market analysis, segmentation and devising integrated marketing programs are introduced.

MBAP 408: Operations Management (100/5195)

M 08:15-10:15 PM Aug 26-Dec 09

Kabirian, A

Operations management deals with the design of products and processes, the acquisition of resources, the conversion of inputs to outputs, and the distribution of goods and services. It is central to a firm's ability to compete effectively. As global competition in both goods and services increases, the management of operations is becoming more and more important. This course provides a broad overview of the managerial issues associated with production and delivery of goods and services. It includes the use of quantitative modeling using computers as a central methodology.

MBAP 411: Identifying Design Opportunities (100/5211)

M 08:30-10:30 PM Aug 26-Dec 09

Gilmore, J

Designing is giving form to an idea for a more desirable product, service, process or organization, and refining the idea into something that can be delivered reliably and efficiently. Good design integrates these evolving ideas with the day-to-day realities of a firms' operations, systems, marketing, economics, finance and human resources. Designing is thus a unique managerial activity that brings together changing technologies, capabilities, relationships, activities and materials to shape an organization's plans and strategies. It combines analysis and synthesis to create opportunities for improvement and means of attaining them. Viewed this way, designing is a core competence of a successful entrepreneur or innovative leader. Design analysis is the systematic review of the four orders of design found in every firm--namely, the firm's communications, products, interactions and environments--and the creation of opportunities to increase firm value by improving each. Students will identify ill-defined, ill-structured problems within organizations. Such problems are ones for which there are no definitive formulations and for which the formulation chosen affects the solutions available. For such problems, there is no explicit way of knowing when you have reached a solution, and solutions cannot necessarily be considered correct or incorrect. But finding innovative solutions to such problems can provide unique opportunities to create exceptional value. A major outcome of the semester's inquiry is a presentation of the design problem and proposed design solution.